SOAHR is an annual conference dedicated to staying on the cutting edge of human resources and people management.

Organized by SHRM-Atlanta (Society for Human Resource Management), and traditionally an in-person gathering, SOAHR 2020 successfully transitioned into an online only event where organizers saw an 85% usage rate of the branded platform.

The theme of Unleash the Future resulted in a fully virtual networking experience that started before the event even began and continued well after it was over, with a dedicated Swapcard support team available the whole time.

SOAHR mobile app designed by Swapcard with custom branding.


usage rate




messages sent


connections made

The Challenges

💻 Replicate the Same Experience Online

Since the event was initially a physical event, it was vital to replicate the same experience in a virtual way.

🎨 Platform to Reflect Brand Identity

The SOAHR team was looking for a platform that could adapt to the event's brand identity and meet its needs.

The Results

📱 Branded Web-App

Swapcard adapted to the branding of the event by customizing the colors and typography of the platform.

🥳 An Engaging Streaming Tool

Live discussions during webinars with Q&A and polls to keep attendees engaged.

Teela Jackson

“This very intuitive and responsive platform helped to make our virtual conference a success!”

Teela Jackson

Past President, SHRM-Atlanta | SOAHR MC

Explore more success stories

Amplifying The Gathering’s Branding with Increased Event Engagement

Discover how Swapcared helped The Gathering amplify their brand awareness and create an engaging event experience.

Read Full Success Story

Spearheading Digital Transformation For This Food Service Trade Show

Learn how Swapcard provided an end-to-end technology & human solution to power a smarter hybrid experience for SIGEP, an international food service trade show.

Read Full Success Story

Create an event to showcase your brand

Schedule Live Demo