SOAHR is an annual conference dedicated to staying on the cutting edge of human resources and people management.

Organized by SHRM-Atlanta (Society for Human Resource Management), and traditionally an in-person gathering, SOAHR 2020 successfully transitioned into an online only event where organizers saw an 85% usage rate of the branded platform.

The theme of Unleash the Future resulted in a fully virtual networking experience that started before the event even began and continued well after it was over, with a dedicated Swapcard support team available the whole time.


usage rate




messages sent


connections made

SOAHR mobile app designed by Swapcard with custom branding.

The Challenges

🎨 Platform to Reflect Brand Identity

The SOAHR team was looking for a platform that could adapt to the event's brand identity and meet its needs.

💻 Replicate the Same Experience Online

Since the event was initially a physical event, it was vital to replicate the same experience in a virtual way.

The Results

📱 Branded Web-App

Swapcard adapted to the branding of the event by customizing the colors and typography of the platform.

🥳 An Engaging Streaming Tool

Live discussions during webinars with Q&A and polls to keep attendees engaged.

Watch a recap

Teela Jackson

“This very intuitive and responsive platform helped to make our virtual conference a success!”

Teela Jackson

Past President, SHRM-Atlanta | SOAHR MC

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