Get the inside scoop on the newest enhancements and an overview of what’s to come for Swapcard from the product team.

- Home Page Builder - A No-code Solution for Stunning Event Home Pages
- AI Recommended Leads for exhibitors
- Registration Promo Codes
- Google Calendar Sync for Event Agenda

What you'll learn

1. Learn from a practical example how actionable steps elevated attendee engagement while focusing on fundamental principles and small yet impactful changes.

2. Understand why the organizer made the critical shift from focusing on exhibitor ROI to prioritizing attendee engagement and how this benefitted all stakeholders.

3. Gain insights into real results and how the organizer used data to track engagement metrics, adapt strategies, and demonstrate the ROI of digital engagement initiatives.

What you'll learn

• Exclusive Walkthrough of Swapcard Studio: Discover how our user-friendly backend makes event setup and management  effortless for organizers.‍
• Explore the Swapcard Event App: Experience firsthand how attendees and exhibitors seamlessly network using our intuitive mobile app and web platform.‍
• Live Q&A with Our Experts: Ask your most pressing questions and receive personalized answers from our product specialists during the session.

In a crowded event tech market, how can organizers identify the right tools to meet their goals?

At PCMA Convening Leaders 2025, Baptiste Boulard, CEO of Swapcard, sat down with PCMA to discuss:

• The biggest challenge in the event industry and the unique value modern event technology brings to organizers, exhibitors, and sponsors.
• How AI-powered networking features help exhibitors and sponsors generate high-quality, sales-ready leads.
• Key insights from an industry report highlighting attendee engagement trends across different regions.

Key takeaways

• Discover how a single, comprehensive platform integrates event setup, registration, engagement tools, and exhibitor management—saving significant time and simplifying your event operations.
• Learn strategic approaches to boost overall revenue by securing vital sponsor and exhibitor investment through targeted visibility and engagement.
• Experience how professional support enhances your team's efficiency, allowing you to deliver curated attendee journeys with rapid deployment and comprehensive performance analytics measured against your event goals.

What you'll learn

1. Discover core challenges in event management and engagement with real-world insights from a global events group’s journey
2. Learn the key strategies driving success for high-performing events and how you can adopt them for measurable impact.
3. Leverage data from our study of 2,000+ events and 2.5 million attendees and exhibitors to maximize ROI, enhance efficiency, and drive engagement (Event Engagement Report Vol.1)

What you'll learn

• The most common blind spots and pitfalls of event organizers and how you can avoid them
• How to boost exhibitor ROI, leading to happy exhibitors who re-book
• Three simple ways to help exhibitors increase their lead generation up to 750%
• How much can AI really impact event networking
• Tips to maximize engagement before, during, and after your next event

What you'll learn

Are you aware of the key data metrics that significantly influence attendee engagement and directly contribute to revenue growth? At UFI European Congress we demonstrated how to transform events into dynamic, revenue-boosting experiences that surpass both attendee and sponsor expectations.

Learn how you can

1. Align engagement metrics with key business outcomes to maintain a competitive edge

2. Build pre-event anticipation and post-event connections to increase the value and impact of your events

3. Adopt practical solutions and techniques from real-world use cases to drive measurable success for your trade show or conference

Join experts from ExpoFP and CrowdConnected in an insight-packed session hosted by Swapcard on how to:

1. Boost exhibitor and sponsor value with data analytics and engagement insights

2. Create personalized attendee experiences that drive higher engagement and satisfaction

3. Keep ahead of the curve by anticipating future trends in data collection and management

What you'll learn

1. Provide insights and guidance to demonstrate event impact and maximize exhibitor ROI

2. Build strategic partnerships to extend the value and engagement of your event

3. Adapt to the shifting dynamics of the events industry by using event tech

What you'll learn

• Demonstrate tangible ROI impact and encourage repeat investment in your trade show
• Blend in-person and digital experiences, from premium tours to in-booth sessions, to maximize attendee engagement and exhibitor ROI
• Align exhibitor offerings and event goals to your trade show strategy and foster a meaningful relationship

What you'll learn

1. Create an audience-focused registration experience to personalize event journeys for speakers, attendees, exhibitors, and sponsors.

2. Design a user-friendly form and effective registration process that enhances engagement and minimizes drop-offs and no-shows.

3. Utilize registration data to understand your audience, make informed decisions, and optimize future event performance.

What you'll learn

How to elevate your trade show marketing to drive engagement, secure qualified leads for your exhibitors and sponsors, and predict your event’s ROI through data-driven forecasting.

Meet and learn from two experts in content creation: IAEE’s Marsha Flanagan and HIMSS’ Elizabeth George.

It’s more important than ever to be adaptable and stay ahead of changes in the trade show industry. Don’t miss this interactive discussion about:

• Effectively measuring trade show content ROI
• Incorporating AI to impact content creation
• Amplifying post-event content to build relationships with attendees

We’ll dive deep into how this impacts the future of content creation.

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What you'll learn

• How to extend the reach and ROI of your event beyond the show dates

• Save valuable time and resources better spent elsewhere

• Maintain momentum in-between scheduled events

What you'll learn

As a leading voice in the waste, recycling, and organics industry, Informa’s Liz Bothwell is the driving force behind WasteExpo, North America’s largest sustainability trade show.

• Learn to reduce your trade shows' environmental, social, and economic impact
• Get insider knowledge on the latest developments in sustainability practices
• Gain valuable insights and strategies that you can apply to your own events

What you'll learn

• Get ahead of the pack and incorporate more social responsibility ahead your peers

• Implement cost-effective measures to create less waste and reduce your carbon footprint

• Influence your audience and your colleagues by amplifying your brand image