Swapcard Product & Feature Releases - Summer 2025

Introduction: Summer 2025 Product Update

Welcome to Swapcard's quarterly product update for summer 2025. I'm Eva, and I'm thrilled to show you how we're continuing to turn event engagement into revenue with our latest releases. As the leading AI powered event engagement platform, this quarter has been all about empowering you with smarter tools, enhancing attendee experiences, and building technology that transforms trade shows and conferences into dynamic revenue generating ecosystems.

Let's dive into what's new and discover how each update will make your events more successful.

v5 Launch: Unified Profile Experience

Kicking it off with something I'm really excited about from our v five transition, we've We've transformed how your attendees navigate and engage with your events through a new unified profile experience.

The challenge we heard was that attendees were constantly switching between their my event, my favorites, and profile pages to find what they needed.

All that clicking around was creating friction and reducing engagement.

Now with v five, we've created a single centralized hub that puts everything in one place. Imagine your attendees opening the app and instantly seeing their schedule, saved contacts, exhibitor bookmarks, and event details, all from one unified location.

From this new profile page, attendees can view their complete schedule, including sessions and meetings, access all their saved contacts in one place, browse their bookmarks for exhibitors, saved items, and videos, and manage their personal information and event activities seamlessly.

We've also given it a cleaner, more modern design that's visually appealing and incredibly user friendly.

Exhibitors and organizers also benefit from v five.

Exhibitor details, team contacts, and the exhibitor center can be quickly accessed with the new menu. Organizers save time by no longer needing to create additional buttons for my event, my community, and my contacts, directing all users to one profile experience.

Business Impact & Deprecation Timeline

The business impact, when attendees can effortlessly access everything they need, they stay engaged longer. More engagement means more connections, more booth visits, and ultimately, more revenue for your exhibitors. We've simplified workflows and reduced unnecessary clicks, transforming friction into flow. Important transition notice. As part of this improvement, Existing pages will remain accessible until the end of twenty twenty five.

Existing pages will remain accessible until the end of twenty twenty five when they'll be fully deprecated. This isn't just an update. It's a complete reimagining of how your attendees experience your events designed to maximize engagement and drive better outcomes for everyone involved. Now let's talk about something that's going to transform your event's first impression and allow you to highlight different content during the event cycle, our all new homepage builder.

Homepage Builder: Creative Control Without Code

We're thrilled to unveil this powerful intuitive tool that puts creative control in your hands without requiring a single line of code.

Here's what we solved. Event organizers were tired of rigid templates and wanted more customization and branding options. Your event is unique, but most homepages look the same. That changes today. Our homepage builder gives you a variety of customizable sections, banners, rich text blocks, media with text, call to action buttons, and sponsor showcases.

You can craft a home page that truly reflects your event's unique personality and drives the engagement you wanna see. You can also reorder sections any time to highlight areas and provide attendees with the most important information, and look out for video capabilities for the banner coming soon.

FAQ Block, Visibility Controls & Preview Tools

One of our most powerful additions is the FAQ section. It comes prefilled with the most common attendee questions like, how do I connect to Wi Fi or will sessions be available on demand?

You can edit, reorder, or add new questions instantly and even provide translations in over thirty five languages.

But here's what makes this truly smart. You have complete control over who, sees what content, and when with our visibility settings, Show different information to attendees versus exhibitors, like FAQs or registration, or create mobile specific experiences. The top toolbar lets you switch between mobile and desktop previews instantly, ensuring your home page looks perfect on every device.

Action item. The default homepage will also be retired this year. Be proactive. Start using the homepage builder now, not just to avoid disruption, but to take control of your event's digital presence and create that professional branded experience that sets you apart from the competition.

This is your opportunity to transform your event's first impression from generic to extraordinary.

Apple Wallet Passes: One-Tap Check-In

Next up, let's talk about eliminating friction and creating seamless experiences that keep your attendees happy from registration to check-in.

Attendees can now add their event passes as QR codes directly into Apple Wallet. One tap on their iPhone lock screen, and they're ready for instant check-in. No more attendees fumbling through emails, screenshots, and digital wallets just to find their ticket at badge pickup or session doors. Now let's explore some thoughtful enhancements that might seem small, but create massive improvements in how you build your events and how they function.

These smart platform upgrades keep engagement and operations flowing. We've improved registration setup with the following, a brand new welcome page that streamlines onboarding before organizers even begin building, quick selection of multiple basic and custom fields at once, predefined suggested fields to get you started faster, and a completely revamped UX that makes managing fields simpler and more intuitive.

Registration UX Upgrades & Badge Custom Fields

Also helpful, now organizers can add custom fields to badges, allowing for that extra nickname, title, or allergy indicator.

Additionally, you can now resend registration confirmation emails on demand, whether to one specific attendee or in bulk to hundreds. No more support tickets about missing confirmations.

Every friction point we remove translates directly into better experiences and stronger results. Lastly, we've added real time news feed notifications and the ability to add descriptions to meetings. These aren't just features. They're engagement accelerators.

When every meeting has context, every interaction is timely.

And every badge tells the right story, you transform random encounters into meaningful connections. Your attendees spend more time creating value and less time figuring things out.

Coming Soon: Hosted Buyer Smart Meetings (Free Beta)

Now let's look ahead to what's coming.

Hosted buyer smart meetings is our most advanced tool yet for facilitating high value curated networking between key participants.

Powered by smart matching and automated meeting creation, organizers will save hours on manual work and follow-up.

Organizers also have complete control over time slots, selection windows, and matching rules.

Participants get to make their selections and meet within a seamless experience while you can track outcomes and selections and meet within a seamless experience while you can track outcomes and prove ROI.

Even better, the beta version out now is free for clients through the end of the year.

Coming Soon: Exhibitor Marketplace & New Revenue

Looking ahead, our upcoming exhibitor marketplace will enable you to offer premium digital services directly to your exhibitors.

The first version is coming soon. This new feature will empower event organizers to resell swap card exhibitor premium features such as lead capture and lead qualification directly to their exhibitors via the platform.

Unlock new revenue streams while helping exhibitors boost their performance with powerful event enhancing tools.

Join the Test Pilot Program

Want to get early access to what we're working on? We'd love to hear from you and get your feedback. Scan the QR code to join the test pilot program today.

As we continue to innovate, our goal remains clear. Help organizers like you turn event engagement into revenue by providing the best all around event engagement platform.

Next Steps & Closing

Here's what you can do now. Transition to the home page builder to deliver the ideal messaging to the right audiences at the right moments.

Try hosted buyer smart meetings for high impact networking free through year end.

Visit release dot swap card dot com for all new feature information, or join our test pilot program for early access to what's next. With well over ten thousand events powered globally, Swapcard is your strategic partner for delivering engaging, profitable, and future ready events. Thank you for being a part of the Swapcard community. Here's to creating your best event yet.

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