The Digital Advantage: How Organizers Can Unlock New Revenue
Discover expert insights, digital strategies, and actionable tips to boost event engagement and revenue.
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- How the role of digital in events is evolving and why it matters now
- How to identify and monetize high-value digital assets to unlock new revenue streams.
- Proven strategies for overcoming internal barriers and positioning digital as a core profit center.
Transcript
Insights from 2,000+ Events: Explore key learnings from our research into engagement trends across trade shows, exhibitions, and conferences. AI Technology and Engagement Patterns: Discover the technologies and behaviors that drive meaningful connections and lead generation.
About the Experts
Lisa Lazzaretto
Director of Corporate Solutions at ASA
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A creative management professional with a proven record of designing and implementing strategic and results-driven initiatives to generate revenue and support the organization’s mission. Over ten years of experience working with clients, donors, and internal stakeholders to increase revenue for non-profit organizations.
Jessica Duarte
Swapcard PMM & Former NAMM Associate Director
Senior Technology Leader with 20+ years of experience driving digital transformation in retail, events, and the music products industry. Proven track record of implementing enterprise-wide solutions that streamline operations, project management, and marketing.
Bob Chain
Global Head of Strategic Accounts
Bob is a skilled event producer with over a decade of experience in the exhibition industry. Currently, as the Global Head of Strategic Accounts at Swapcard, he develops multiyear events to transform attendee experiences and drive business results. Bob has partnered with brands such as Informa, SXSW, NAMM, and Nike in developing and executing experiential marketing activations. He has spoken at events like Expo! Expo!, EduCon, and Event Tech Live, as well as voiced two industry podcasts. Additionally, he is an alumnus of PCMA’s class of 20 in their 20s & Conference News' 20 under 30.
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