Swapcard Product & Feature Releases - Spring 2025

Introduction

Hello, and welcome to our spring 2025 product webinar.

I'm Jessica, the product marketing manager here at Swapcard, and I'm grateful that you're joining us today as we share some of the exciting new features we've rolled out this quarter and give you a sneak peek into what's coming next.

At Swapcard, we believe the best products are built through partnerships with our users.

Every feature we develop starts with listening to your challenges Understanding needs and creating solutions that make a real difference in your day to day operations and bottom line.

Today's updates are a direct result of the valuable feedback you've shared with us. Before we start, a couple of housekeeping items.

A link to the recording of this webinar will be emailed to you afterward for review and sharing with colleagues.

If you have any questions, please add them to the chat at any time.

Our team is also standing by for any technical assistance you might need.

Mission

Our mission at SwapGuard is to empower event organizers with tools that drive engagement, streamline operations, and maximize ROI.

First, I'll be covering four transformative updates that will redefine how you create, manage, and optimize your events, including Homepage Builder, a no code homepage builder to create a stunning homepage. AI recommended leads to streamline exhibitor networking. Registration promo codes to optimize registration flow and boost attendance. And lastly, Google Calendar syncing for a seamless attendee scheduling experience. After we explore these exciting new features, I'll hand things over to Ashil, our head of product management, and he'll give you a preview of future releases, including a newly imagined My Event experience coming soon.

Homepage Builder

Let's kick this off with our new home page filter, which is already helping organizers create and manage stunning event homepages in just minutes.

First impressions matter.

Your events homepage is the digital front door that welcomes attendees and sets expectations for their experience.

We've heard from many of you that creating professional engaging event homepages often requires technical resources and time you simply don't have.

Many events also struggle to create a digital presence that truly reflects their brand's identity.

Our homepage builder will empower you to create stunning, personalized event pages without any technical expertise.

You can now use the new homepage to drive registrations, showcase sponsors and exhibitors, highlight sessions, and you'll also be able to rotate these sections throughout the event cycle to keep content fresh and relevant.

Available now in Studio, our homepage builder allows you to create, preview, and save updates prior to publishing.

Using an intuitive drag and drop functionality.

Select from a menu of sections including rich text, media, buttons, sponsors, and banners. This democratization of design levels the playing field for organizers regardless of event size and technical skills.

Your event deserves to stand out by presenting the right content at the right time to the right audience.

You can easily adjust the order of sections or create new ones at any point in the event cycle.

For example, during pre show, you can add information to drive registrations and sponsorships Closer to the event, you can feature keynotes or exhibitors.

During event kickoff, you can prominently display your badge QR code, schedules, maps, auxiliary lists, and other important items at the top for quick access by attendees.

AI-Recommended Leads for Exhibitors

For the majority of exhibitors, the primary goal of participating in an event is to generate quality leads and make meaningful connections.

But with thousands of attendees, limited time and limited staff, how do exhibitors identify the most promising prospects and prove that their participation in your event was worthwhile?

Now imagine you, the organizer, can fix that. You're able to print out and hand over a personalized prioritized list of potential leads to an exhibitor, complete with match percentages and conversation starters.

Better yet, no need to print this list at all as it's available to exhibitors in an updated real time dashboard.

All exhibitors would need to do is review their leads, follow-up, and thank you for turning hours of manual prospecting and list building into strategic, high quality networking.

The solution is here.

With our new AI recommended lead system for exhibitors, harness the power of data analytics and artificial intelligence to provide your exhibitors with phenomenal lead recommendations.

All leads will be found in the exhibitor center and new prospects will be added as interactions and event registrations grow.

Exhibitors can then assign leads to team members, track outreach, and measure conversion rates, all in one streamlined interface.

Our AI solution transforms lead recommendations by intelligently analyzing the following: attendee profile information, platform behaviors and engagement patterns, content interest and session attendance, as well as interactions with the company.

This feature delivers immediate value to organizers by measurably improving exhibitor ROI. Happy exhibitors are returning exhibitors.

You can also attract new exhibitors by setting up your event as a standout for lead generation.

Boosting meaningful conversations, increasing meeting acceptances, and providing actionable insights on prospect engagement will all make this feature a must have.

Registration Promo Codes

Now let's shift gears to discuss a highly requested feature that gives you more flexibility in your registration strategy.

Our third update is a feature many of you have requested registration promo codes.

Organizers can now create and manage promo codes directly in Studio.

This flexible feature lets you offer discounted tickets, making it easy to attract attendees and boost sales.

With customizable settings, promo codes can be adjusted to fit your promotional strategy while integrating smoothly into the checkout process.

Promo codes can be used to incentivize early registration leading to improved cash flow and predictable attendance, provide complimentary access for VIPs and speakers, reward new and existing association members, as well as track the volume of registrations from marketing and education partnerships.

You can monitor promo code use in real time in Studio, seeing exactly how many promo codes have been redeemed and their impact on your registration numbers.

Perma codes are a simple, effective marketing tool and a strategic asset for judging the success of your promotions and partnerships.

Google Calendar Sync

Finally, let's explore a feature that directly enhances the scheduling experience for all, Our new event agenda sync with Google Calendar.

We've all experienced the frustration of juggling between event schedules and personal calendars.

Connecting your Google Calendar can eliminate that frustration.

After a quick login to Google and approval, confirmed meetings and registered sessions will automatically appear in the user's Google Calendar.

What makes this particularly powerful is how it handles changes.

If a session time shifts or a room changes, those updates will sync automatically, keeping attendees informed without requiring them to constantly check for updates.

Attendees simply connect once from the web event app and then their calendar stays updated, reducing no shows and scheduling conflicts while ensuring a seamless event experience.

Users are able to connect or disconnect their calendar at any time by accessing their app settings.

The beauty of this feature is in its simplicity. It addresses a specific pain point that impacts every attendee, creating a more streamlined professional experience It's these thoughtful touches that transform good events into exceptional ones that attendees remember and recommend.

These four powerful updates share one goal, making your events more engaging, profitable, and easier to manage.

Handover to Product: What’s Next

Next, I'm excited to hand things over to Ashil, our Head of Product Management, who will share with you some of our product vision and upcoming innovations, including a reimagined My Event experience coming soon.

Achille?

Hello, everyone. Thanks, Jessica. I'm Ashil from Swapcard product team, and I talked to you about what's coming next now. By studying feedback from thousands of attendees and digging into their behavior, we uncovered one clear insight.

Navigation needed to be simpler. We completely rework the structure of the event app, and soon it will be.

Reimagined “My Event” Experience

During a deep study, we found that many were struggling to keep track on their bookmarks, their schedules, and contacts.

Important informations was getting lost. Made managing the event experience harder than it should be. So we took action, and we reimagined the way users interact with their user profile inside the Swapcard Event app. And in just a few weeks, we'll be introducing the brand new app experience.

What's coming in this new version? Let's dive in.

First, we've completely redesigned the my profile experience, navigation will be faster, more intuitive and cleaner. So you'll find exactly what you need without getting lost in menus.

Next up, your bookmarks, schedule, and contacts will each have their own dedicated pages.

No more digging around. Everything important will be right where you expect it to be.

It's your event experience Streamlight. This new experience and new navigation will be available on mobile and on WebEvent app.

But we'll also improve our exhibitor experience. You will soon have direct shortcuts to the exhibitor center from inside the event app, including on mobile.

That means faster access to manage leads, update your booth info, and stay on top of your event presence without ever leaving the app. The Exhibitor Center will be accessible directly from the Event app, making Exhibitors experience even better.

All of these updates are built with one goal in mind, making the event experience smoother, simpler, and more efficient.

Get ready for this event app registration is around the corner, and soon everything important will be just a tap away.

Homepage Builder: New FAQ Block (Coming Soon)

Okay. Let's talk about another incoming features.

Event organizers are constantly asked the same feature.

Where's the venue? What time does check-in start? Is there Wi Fi, etcetera, etcetera. We We saw the pattern, and we knew there had to be a better way to help attendees without overwhelming support teams. That is why in the upcoming weeks, we are launching a brand new feature in the homepage builder, the FAQ block.

With this new block, organizers will be able to highlight all the essential event info right from the home page.

No more buried details. No more repeat questions.

Want to cover logistic like parking, accessibility, or batch pickup, It will all be in one clear spot, and to save even more time, the block will come prefilled with a set of the most common attendees questions, ready to go and easy to adopt.

That means fewer support requests, less inbox noise, and a smoother experience for everyone involved. The upcoming FAQ block might be small, but it's going to make big difference for both organizers and that is and it's coming soon.

Apple Wallet: Add Event QR Code (Coming Soon)

Okay. Let's talk about another one that is coming, checking in at physical events should be fast, secure, simple.

But for many attendees, it still involves searching through apps and carrying a printed batch. We knew there had to be a better way, so we are excited to announce an upcoming feature that makes access seamless.

Soon, attendees will be able to add their event QR code directly to their Apple Wallet.

With this update, getting into the venue attending session or connecting with others will take just a few taps. No more digging around the app. No need for printed tickets.

This is more than just convenience.

Wallet integration brings extra security with face ID, fingerprint, or passcode protection.

It also means faster check ins, shorter lines, and real time validation at the door.

Organizers can already add a content button to help attendees access their QR code from the homepage or navigation bar. But with wallet support, the experience becomes even smoother, especially for high traffic physical events. And it doesn't just help attendees. This update reduce printing costs, lowers the risk of lost badges, and keeps operations leaner. The The QR code to Apple Wallet feature is launching soon, and it's a simple change that's going to make a big difference in how attendees move through your events.

Registration Forms: Workflow Improvements (Coming Soon)

And last but not least, improvements of the registration forms.

We knew that setting up registration is one of the first and most important steps in running a great event. But let's be honest, until now, it's taken too many clicks to get right. That's why we're excited to share that an improved registration form experience is on its way, and it's been completely redesigned to be faster, smarter, and easier to use.

What's new? First, there is a brand new form creation landing page. If you haven't set up a form yet, you will be greeted with a clear explanation, a simple setup form button, a quick link to the help center, and a prompt to enable swap card registration if it's not turned on.

Once you're in, field management is cleaner and more intuitive. Fields are now grouped into two categories, basic fields, the essential every form needs, and custom fields you can create or use from suggestions.

You can even convert suggested fields into custom ones in just a click. Need to move quickly? You'll be able to select and add multiple fields at once to be added to your forms in seconds.

No more adding things one by one.

We've also upgraded the form editor for a better visual experience.

Draggable fields now show clear previews, names appear neatly on the same line, and the same panel is fixed in place so you don't lose your spot.

Finally, editing is clearer than ever with new visual highlights that shows exactly which fields or section you're working on.

The new registration form builder is launching soon, and it's going to make setting up your event easier from the very first step.

Cleaner design, faster setup, smart customization, better registration is just around the corner.

Test Pilot Program & Closing

Thank you, Achille, for that exciting preview of what's to come.

We've covered a lot of ground today from the creative freedom of our homepage builder to the intelligence of our AI lead recommendations, from strategic registration tools to seamless calendar integration.

Each feature addresses specific challenges that you've shared with us while advancing our mission to create more meaningful connections and drive business growth. This was just a sampling of all that our product team has cooked up. If I'm also excited to announce an opportunity for you to become a product tester.

By joining our test pilot program, you'll gain early access to new features before they're officially released, provide direct feedback that shapes our product roadmap, communicate directly with members of our product team, and help to ensure our platform meets the diverse needs of our user community.

Simply scan the QR code on your screen to express your interest and our team will follow-up with more details on how to participate. Thank Thank you so much for joining us today.

We're committed to continuously enhancing your event experience, and we look forward to seeing how you leverage these new features to create even more successful events.

Have a wonderful day and we'll see you at the next update.

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