Reading Between the Data: How Association Leaders Are Turning Insights into Decisions
September 4, 11:00 AM ET
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The events industry is evolving fast and real success requires strategic activation, meaningful engagement, and smarter monetization. Yet data shows major gaps: 70% of organizers report low adoption of event tools, 25% skip AI matchmaking despite its proven impact, and 97% of lead reports go untouched months after events. In this webinar, industry experts will break down insights from 500+ association and nonprofit events, share practical strategies to help organizers and exhibitors close the gaps, and to turn data into measurable ROI.
What you’ll learn:
How to identify and close activation, engagement, and monetization gaps revealed in the latest industry data.
Practical ways to educate and equip exhibitors and sponsors to adopt digital tools and maximize value.
Proven strategies to turn pre, during, and post event data into revenue-driving decisions for all stakeholders.
Transcript
Insights from 2,000+ Events: Explore key learnings from our research into engagement trends across trade shows, exhibitions, and conferences. AI Technology and Engagement Patterns: Discover the technologies and behaviors that drive meaningful connections and lead generation.
About the Experts
Nicole Bowman
VP Marketing and Communications at IAEE
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Nicole Bowman, MBA, CEM-AP, is the Vice President of Marketing and Communications for
IAEE. With over 20 years of experience in event and marketing management, she is responsible
for developing and managing all marketing functions of IAEE including corporate branding and
event marketing, as well as creating and executing the comprehensive strategic marketing plan
for all IAEE initiatives including chapter relations, membership, councils, events and advocacy
initiatives.
Sacha Carey
VP of Exhibits at National Business Aviation Association
Sacha Carey is Vice President, Exhibits at the National Business Aviation Association (NBAA), a non-profit association representing companies that rely on general aviation aircraft to make their businesses more efficient, productive and successful. Sacha’s responsibilities include oversight of indoor and outdoor exhibition operations at NBAA’s portfolio of events. This includes NBAA-BACE, and multiple smaller Conferences and Regional Forums. Sacha is a member of the NBAA Senior Staff Team and serves as staff liaison to the Exhibitor Advisory Council.
Lisa Lazzaretto
Director of Corporate Solutions at ASA
A creative management professional with a proven record of designing and implementing strategic and results-driven initiatives to generate revenue and support the organization’s mission. Over ten years of experience working with clients, donors, and internal stakeholders to increase revenue for non-profit organizations.
Katrina Majeske
Registration Manager at Swapcard
Katrina is an event professional with 5+ years of Registration Management experience. From small-scale digital events to large-scale in-person exhibitions, Katrina has managed the end-to-end logistics of how to ensure registration runs as smoothly as possible to run successful events around the globe.
Turn event engagement into revenue
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