Build Value, Not Visibility: The New Sponsorship Model for Event Organizers
Wednesday, November 19 | 11:00 AM (ET)
The future of sponsorship is collaboration, not transactions. Discover how attendee-focused design aligns brand storytelling with experiences and drives co-created value.
The current state of events: sponsors increasingly seek relevance; attendees expect learning and networking value; and organizers face pressure to prove measurable outcomes. The future of sponsorship lies in collaboration, not transactions. This webinar explores how placing attendees at the center of sponsorship design aligns brand storytelling with meaningful experiences—and how organizers can evolve from pitching packages to co-creating value with exhibitors.
What you’ll learn:
• Why traditional sponsorships are losing impact and visibility alone no longer delivers value.
• How aligning sponsor goals with attendee needs leads to stronger engagement and higher satisfaction, for meaningful experiences.
• How leading organizers are partnering with sponsors to build long-term, value-driven relationships.
Transcript
Insights from 2,000+ Events: Explore key learnings from our research into engagement trends across trade shows, exhibitions, and conferences. AI Technology and Engagement Patterns: Discover the technologies and behaviors that drive meaningful connections and lead generation.
About the Experts
Elizabeth George
Senior Event Lead, Content & Programming at HIMSS
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Elizabeth George is the Senior Event Lead, Content and Programming at the Healthcare Information and Management Systems Society (HIMSS). Previously she was the Manager/Customer & Audience Solutions at Informa Markets managing digital sponsorship inventory across twelve B2B annual trade events.As an advocate for the events and exhibitions industry, Elizabeth has held board positions with her local IAEE Dallas-Fort Worth Chapter and Women In Exhibitions Network and has participated in SISO. In April 2023, she was named one of the five UFI 2023 Next Generation Leadership Grant winners.Elizabeth holds a BA in Journalism-Public Relations and International Studies from Baylor University. Sic ‘em!
Megan Martin
VP of Marketing & Innovation at EMC Meetings & Events
Megan Martin is an expert at one thing, connecting humans. With over 15 years of experience in the hospitality industry, she specializes in using community and event design to assist organizations in advancing their business objectives by focusing on human-to-human connections. Megan is an award-winning speaker and innovative thinker most recently winning a PCMA Visionary Award. She is a former affiliate faculty member at MSU Denver, a certified meeting professional and a digital event strategist. She is an event strategist and community builder with advanced training and extensive experience in strategic management, engagement strategy, event development and planning, virtual and hybrid events, educational programs, and association management. Exceptional leader, relationship-builder and project manager who is creative, self-motivated, organized and detail-oriented with strong written and oral communication skills.
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