The fourth annual World Football Summit was hosted in Madrid, Spain in 2019. This year, organizers enlisted Swapcard to make it easier for vendors and visitors to connect with one another, attend meetings, and stay ahead of event programming. The in-app map and scheduling features gave guests a paper-free tool for navigating the event. Sponsors used Swapcard to scan guest badges to generate more leads, with less effort and in less time. All in all, Swapcard simplified and improved the attendee experience, all while empowering exhibitors to generate a greater return for their sponsorship.