How World Football Summit increased event ROI with the Swapcard app

Each year we've been changing app provider, until this year we finally found the right provider which has been Swapcard.

Jan Alessie

Director, World Football Summit (organizer)
Networking is some essential at events, especially B2B events like the World Football Summit. The setting up of the platform was really easy and smooth.

Sofia Sieiro P

Project Director, World Football Summit (organizer)

The Challenges

Simplify & improve the attendee experience
Allow visitors to prepare in advance, personalize their program and access the event content.
Increase ROI for exhibitors
Provide exhibitors with tools to help them find leads, book meetings and boost their event ROI.
Collect data and measure the results
Use concrete numbers and statistics to accurately assess the success of the event.

A branded app to organize, measure and grow the event

All the event content in one place
Swapcard made it easy for participants to access the program, the exhibitor list, an interactive map and receive reminders before sessions and meetings.
Tools to support and track exhibitor ROI
Organizers incentivized exhibitors by selling packages with an in-app badge scanner and meeting scheduler to help them generate new leads and grow their business.
A matchmaking and meeting platform
One app to schedule the meetings with exhibitors, visitors, and speakers - faster, easier, better
It has changed totally my approach. Before I was mainly calling and emailing my contacts which was time-consuming. Now I can directly contact them in one click.

Alexandre Arslan

Director of Business Development, Statista (Exhibitor)
We attend WFS in order to get to know potential clients. Before, I wasn't able to reach out to other attendees. Now it's easy!

Klara Stepanova

Marketing Director, Competize (Exhibitor)
I'm very happy to say we've taken the right one! Swapcard is by far the best networking app I've seen for any events.

Jan Alessie

Director, World Football Summit (organizer)

More statistics

usage rates
14 000
connections made
4 500
meetings done

The fourth annual World Football Summit was hosted in Madrid, Spain in 2019. This year, organizers enlisted Swapcard to make it easier for vendors and visitors to connect with one another, attend meetings, and stay ahead of event programming. The in-app map and scheduling features gave guests a paper-free tool for navigating the event. Sponsors used Swapcard to scan guest badges to generate more leads, with less effort and in less time. All in all, Swapcard simplified and improved the attendee experience, all while empowering exhibitors to generate a greater return for their sponsorship.

Want to learn how to increase profit with premium exhibitor and sponsor features? Speak with one of our experts.