Swapcard Spearheads the Digital Transformation of an International Food Service Trade Show

Brands Represented
sq ft of space easily navigated via the app

appointments scheduled between international buyers and exhibitors in-app

SIGEP, organized by the Italian Exhibition Group, is the largest trade show in Europe for the artisanal gelato, pastry, bakery, and coffee world. In 2022, they went all-in on offering a digital experience for their virtual audience, with better than expected results. Swapcard’s intuitive event technology was central to revolutionizing this traditional in-person trade show, drawing in a large international audience and improving exhibitor ROI.

Learn how SIGEP leveraged Swapcard’s all-in-one platform to engage attendees and communicate with international exhibitors, while tracking relevant data to guarantee leads and attract new target customers.

“A full digital event was something revolutionary. The digital dimension helped us to attract exhibitors and let the visitors taste the show before the opening.”

Flavia Morelli

Group Exhibition Manager Food & Beverage Division IEG

The Challenges

Delivering an Immersive Dual Experience
Giving both virtual and at-home attendees an engaging and memorable food show experience.
Building Anticipation Around the Show
A pre-show marketplace giving a taste of the show and exhibitors before its opening.
Enhanced International Networking
Connecting international suppliers with SIGEP’s global audience.
Relevant Data Capture
Ability to collect data to improve overall event experience and better understand the customer journey.

How Swapcard provided an end-to-end technology & human solution to power a smarter in-person & virtual experience

Engaging Sessions for Global Audience
High-capacity sessions with in-person speakers and international attendees interacting simultaneously.
Active Marketplace Delivering ROI
Exhibitors and sponsors able to connect with potential leads and follow-up on networking requests.
Growing International Presence
Platform facilitated international networking, connecting and growing SIGEP’s community.
Data Providing Targeted Insight
Detailed information on customer journey helping organizers improve attendee experience.

More statistics

hours of talks available in app
hours of shows live-streamed
“And now, I can’t imagine the physical trade show without the support of the digital dimension.”

Flavia Morelli

Group Exhibition Manager Food & Beverage Division, IEG

Get a free Swapcard demo today and make your event smarter.