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How to turn a live musical show into an impactful virtual gathering

94,000
Attendees
391
Leading speakers
600
Hours of content
500,000$
Generated to support music education & charities
2020 was a year like no other. One of our primary business aspects is to produce live events in order to gather our members and other communities. But this year, we really had to pivot quickly and think of a way to gather our members safely but also effectively.

Andy Tompkins

Director of Marketing & Communications, NAMM
The biggest challenge for us was that activities at the NAMM Show don't easily transplate to a platform. We have a huge number of concerts, educational sessions and a really large number of exhibitors releasing new products during the show.

Dan Kessler

Director of Technology, NAMM

The Challenges

Content-focused
Complex schedule: different types of sessions including concerts and educational presentations.
More than a thousand brands
A very large group of exhibitors rely on the NAMM show to showcase their new products each year.
A seamless experience
A key requirement was that members connect online and feel inspired by the interactive experience.
Networking
Enabling networking between members and brands - before, during, and after the event. Even 100% online.

"Swapcard has it all, and all within one platform"

The right balance for all NAMM's objectives
Swapcard's platform could handle all the complex requirements requested by the organizer with ease.
Content-heavy
The platform seamlessly streamed over 1,000 sessions for a large audience.
Swapcard support
Adaptable, available experts ready to listen. Swapcard's support starts long before and ends long after the event.
A scalable platform
NAMM was able to customize the Swapcard platform for all their complex, specific needs and requirements without hassle.

59,396
Total contacts made

More statistics

195,163
Total messages exchanged
227,667
Total unique session views
448,765
Total brand page views
Working with Swapcard was a wonderful experience. We have nothing but positive things to say about Swapcard's support and how they went the extra mile to make sure that our attendees' issues were resolved.

Jessica Duarte

Professional Development Manager, NAMM
Overall we had great engagement from registrants, some great content, and could even onboard a very global audience to the event. We're looking to the second half of the year for the next show using Swapcard.

Andy Tompkins

Director of Marketing & Communications, NAMM

Believe in Music Week is the largest global gathering to bring together the people who bring music to the world.

The NAMM team faced many challenges due to the COVID-19 crisis, but remained hopeful and positive. This optimistic mindset paid off as they found in Swapcard a platform that offered their attendees a seamless experience and a solution to save their exhibitors' & sponsors' business.

After researching 20 different platforms, most of which favored one aspect of a virtual event over another, they found Swapcard was the best at balancing all of their objectives.

Choose Swapcard for events without borders.