Transitioning from in-person to fully online trade shows - using our platform and human expertise

Attendees in 2019
Online webinars in 2020
Representative industry sectors
Global Industrie has become the industry trade show of note in France. We gather 2,500 exhibitors and 45,000-50,000 attendees each year. The reason we moved towards a digital event was to offer an alternative to a physical edition that could not take place.

Martin Capdeviole

Communication / Marketing Manager at GL events
Our transition from physical to virtual was very quick. We instantly knew we had to find out which features Swapcard offered to organize a digital event.

Marjorie Barret

Communication Manager at GL events Exhibition

The Challenges

Give back power to exhibitors
Exhibitors need a marketplace to showcase their machines
Encourage attendees to interact
Create opportunities for exhibitors and attendees to interact and discuss products
Enabling networking between attendees and exhibitors - before, during, and after the event. Even 100% online.
A multilingual platform
As an international trade show, Global Industrie needed a platform that could support multiple languages.

Support every step of the way in the transition from physical to virtual

A different kind of exhibitor marketplace
Swapcard worked with Global Industrie to create an innovative marketplace showcasing all their machines, plus meeting opportunities and a wishlist for attendees.
An engaging Streaming tool
Live discussions during webinars with Q&A and polls to keep attendees engaged.
Video calls & matchmaking
Attendees could schedule video calls with exhibitors (& vice versa) and have "face-to-face" interactions, even online!
Swapcard support
Adaptable, ready to listen and quick to improve our product according to client needs. Swapcard's support starts long before and ends long after the event.

Attendees during the virtual trade show

More statistics

Scheduled meetings
Discussions created
Average viewers on product webinars
webinars total & 4 running concurrently

Swapcard supported Global Industrie in:

Communication Strategy
Webinar streams
Exhibitor support
Online support
Analyzing statistics
The results of our collaboration with Swapcard were super. We successfully created a digital event in as little as 2 months, offering a great alternative to all our attendees and exhibitors

Martin Capdeviole

Communication / Marketing Manager at GL events
Swapcard and Global Industrie have collaborated and worked together to improve the platform so that it best meets their needs, especially by improving our exhibitor area and adding multilingual features.

Godefroy Des Francs

Head of Product, Swapcard

The Global Industrie organizing team wanted to provide an engaging, valuable experience to their exhibitors with an all-in-one platform that captured all their data and ROI in real-time. They made the decision to become data-driven and it paid off.

Our support team accompanied them from inception to execution and even beyond, throughout the transition to virtual and the training for speakers and organizer staff. We provided them with a dedicated project manager as well as a tech manager to ensure they had everything they needed to pull off a successful online event.

Don't get left behind: Take your events hybrid