The Game Developers Conference (GDC), hosted by Informa, is the game industry’s premier event for championing developers and the advancement of their craft. GDC returned to San Francisco in March 2022 as the city’s largest in-person event in over two years.
Organizers partnered with Swapcard to deliver an immersive end-to-end experience for their 15,000+ in-person and virtual attendees.
Attendees were able to register seamlessly, download and utilize an intuitive event app, engage in unique networking opportunities, and join well-attended sessions while interacting with presenters.
The unique hybrid elements on display at GDC allowed virtual attendees to join at a discounted price, where they could participate in live-streamed sessions or watch them on-demand, make meaningful connections with like-minded colleagues, and explore the virtual booths on offer. In fact, sponsors of GDC were granted greater visibility with Swapcard since they could see in real-time when someone visited their virtual booth.