where they all met
The problem Daniela Arista of AIESEC Mexico encountered was that her events' participants failed to follow important announcements on social media, lost track of updates and wouldn’t connect with the right people.
Getting commercial partners to support a students' conference is a critical challenge for organizers of a youth leadership conference with a limited budget.
information update and engagement of participants
before, during and after the event
because of a best strategic outreach
Daniela Arista had to find a smart networking solution for 400 representatives from 20 countries that gathered in Mexico City. As she only had three weeks, she decided to innovate and chose Swapcard. Her main reason was the easy interface that allows attendees to connect and message easily through the event app. Moreover, as an organizer, the simple management of a multi-location and week-long program and the ability to post content in English were other important factors. The AIESEC marketing team easily uploaded excel sheets to Swapcard’s platform and set up the complex schedule within minutes. Team members customized the event app’s colors and logo to align with the organization’s brand. They also used the app to present and promoted sponsors’ logos to participants and other companies.