Swapcard Partnered with Northstar Meetings Group to Create a Completely Customized Event for The Meetings Show

contacts made
active app users
messages exchanged
interactive floor plan visits

The Challenges

Create a Live Networking Conference for Global Audience
After hosting a hybrid event in 2021, The Meetings Show was ready to present international attendees with live networking opportunities once again
Allow Attendees to Seamlessly Set Meetings
Since pre arranged appointments are at the heart of The Meetings Show, an event app with the capability to easily connect with others was necessary
Interactive Map for Wayfinding
Improve the attendee journey by giving them a fully interactive map with built-in wayfinding for a seamless event experience
Customize Event to Organizer Specifications
Create a unique event experience with flexible customizations leading up to the show
“We chose Swapcard because it allowed us to change quite seamlessly how we used the platform as we went along.”

Jack Marczewski

Event Director, The Meetings Show

The Results

An All-in-One Platform with Capacity for Any Event Type
Swapcard’s versatility made it the ideal all-in-one event platform for any type of event
Built-In Ability to Easily Connect and Schedule Meetings
A key feature of Swapcard is its ability to intuitively connect with others and set appointments all within the app
Event App Easily Integrated Wayfinding Options
Connecting interactive wayfinding software provided by MapsPeople with Swapcard’s app allowed attendees to easily and quickly navigate the event
Limitless Customization Options to Elevate Brand Awareness
The white-label approach to Swapcard combined with the platform’s robust adaptability created a specialized event experience for organizers and attendees

End Results

The Meetings Show, an annual exhibition for those working in the meetings, incentives, conference and events industry based in the U.K. powered by Northstar Meetings Group, celebrated its 10th anniversary in 2022 when it returned for two days of face-to-face networking and 20+ hours of valuable content.

In 2021, event organizers partnered with Swapcard to run the hybrid edition of The Meetings Show. When organizers desired a flexible event platform for 2022 that could deliver a successful live event with customized offerings for attendees, Swapcard continued to be the best option. Organizers leveraged the platform’s flexibility by launching a second event with a shared user experience between both and by building a community for students attending a sustainable events course.

The Swapcard team partnered with MapsPeople and worked closely to integrate their wayfinding software into the app, creating a frictionless user experience for visitors throughout the duration of the show. Swapcard also supported the event directly with an onsite support team, so organizers could focus on the event itself and leave everything else to the experts.

“I would definitely recommend other event organizers using Swapcard or certainly looking at it for their event because it is so flexible. You can really adapt it to what you want for your own event.”

Jack Marczewski

Event Director, The Meetings Show

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