How Swapcard Helped The Gathering Amplify Their Brand Awareness and Create an Engaging Event Experience

What is The Gathering?

The Gathering is a Forbes top-rated business and marketing conference with a strong, defiant brand. More than an event, it is a collective experience bringing together industry leaders in a close-knit environment to exchange timely knowledge and make high-level connections.

Swapcard helped The Gathering effectively grow their elite brand thanks to its intuitive and easily-customizable platform.

in-app messages exchanged
connection requests made via Swapcard’s app
event clicks in-app

The Challenges

Build Brand Awareness
The Gathering required a technology partner that would elevate their brand awareness
Customizable Platform
A platform to provide an immersive and fully-branded experience for their hybrid audience
Getting Attendees Engaged
A dynamic tool that connects both onsite and virtual attendees
Relevant Data Capture
Ability to collect data to gain insight into customer journey and plan for better event experience
"To this day I tell everyone about Swapcard because I am beyond grateful for that experience, how the team and the platform gave us so much confidence, was so reliable and I was just absolutely blown away and grateful for that."

Stephanie Thompson

President, The Gathering Summit

The Results

Whitelabel Platform
Customizable platform helped The Gathering to build strong sense of community around brand
Engagement Rates Skyrocketing
Increase of in-app engagement saw both audiences interacting and making high-level connections
Exceptional Customer Support
Highly trained professional services ensured The Gathering was designed and executed smoothly
Supported Networking for the entire audience
Enabled networking between attendees, speakers, and exhibitors - before, during and after the event. Even 100% online.

End Results

With 1,000 in-person and 5,000+ virtual leaders attending The Gathering to learn from some of the world’s bravest brands, organizers needed an event technology partner that would understand their unique needs. The Gathering chose to partner with Swapcard, knowing that our team had the technology and experience that they needed to successfully adopt a hybrid model. 

The Gathering went deeper than a simple partnership; the relationship built between Swapcard and the Gathering was based on a common understanding that together they would be able to deliver an exceptional experience for everyone involved.

"Every bit of feedback that we've given from a positive perspective was taken and taken seriously and explored. And, you know, we worked together to find solutions. So there was nothing that we couldn't solve together."

Stephanie Thompson

President, The Gathering Summit

If you’re looking for a partner to help elevate your brand awareness and run a memorable event, Swapcard would love to work with you.