The Gathering is a Forbes top-rated business and marketing conference with a strong, defiant brand. More than an event, it is a collective experience bringing together industry leaders in a close-knit environment to exchange timely knowledge and make high-level connections.

Swapcard helped The Gathering effectively grow their elite brand thanks to its intuitive and easily-customizable platform.

3224

in-app messages exchanged

1900+

connection requests made via Swapcard’s app

69,027

event clicks in-app

The Challenges

Build Brand Awareness

The Gathering required a technology partner that would elevate their brand awareness

Customizable Platform

A platform to provide an immersive and fully-branded experience for their hybrid audience

Getting Attendees Engaged

A dynamic tool that connects both onsite and virtual attendees

Relevant Data Capture

Ability to collect data to gain insight into customer journey and plan for better event experience

"To this day I tell everyone about Swapcard because I am beyond grateful for that experience, how the team and the platform gave us so much confidence, was so reliable and I was just absolutely blown away and grateful for that."

Stephanie Thompson

President, The Gathering Summit

The Results

Whitelabel Platform

Customizable platform helped The Gathering to build strong sense of community around brand

Engagement Rates Skyrocketing

Increase of in-app engagement saw both audiences interacting and making high-level connections

Exceptional Customer Support

Highly trained professional services ensured The Gathering was designed and executed smoothly

Supported Networking for the entire audience

Enabled networking between attendees, speakers, and exhibitors - before, during and after the event. Even 100% online.

End Results

With 1,000 in-person and 5,000+ virtual leaders attending The Gathering to learn from some of the world’s bravest brands, organizers needed an event technology partner that would understand their unique needs. The Gathering chose to partner with Swapcard, knowing that our team had the technology and experience that they needed to successfully adopt a hybrid model.

The Gathering went deeper than a simple partnership; the relationship built between Swapcard and the Gathering was based on a common understanding that together they would be able to deliver an exceptional experience for everyone involved.

"Every bit of feedback that we've given from a positive perspective was taken and taken seriously and explored. And, you know, we worked together to find solutions. So there was nothing that we couldn't solve together."

Stephanie Thompson

President, The Gathering Summit

If you’re looking for a partner to help elevate your brand awareness and run a memorable event, Swapcard would love to work with you.

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